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Build a business that thinks.

A business was only ever as good as its best person. We build yours to operate like a room full of experts, one for every part of it.

See what we build

Prefer to talk? Call +971 55 414 1234

Fallback LabsFallback Labs

AI Development Company

The build

AI can run a company today. Start yours now.

The head start goes to whoever builds for it first, and that window is open right now. Most businesses can't hand AI the keys, they were built for a world where people did all the running. We build yours the other way: fast, built to scale, and made to be run by intelligence from day one, not retrofitted for it later.

Built for AI, not around it

AI lives in the foundation from line one, so you're never retrofitting what everyone else is scrambling to add.

Built to scale without a rebuild

The stack that gets you live is the stack that carries you to scale. No rip-and-replace at your first growth spurt.

Built to compound

Every build ships with a brain that learns your business and gets sharper over time, so your edge widens instead of aging.

What we actually do

Fallback Labs is an AI development company: advice, builds, automation, and extra hands from one team, to one standard. Pick the door that matches where you are. Every one of these ends in something that runs on its own.

Build

AI development services

End-to-end development with intelligence in the foundation: sites, portals, and platforms built to be run by AI, not retrofitted for it.

Generative AI development

Assistants, copilots, and content systems built on the frontier models, grounded in your data so they speak your business, not the internet's.

AI chatbot development

Chatbots that actually know your business. Trained on your data, live on your site and WhatsApp, selling while you sleep.

Powered by:

  • Claude Code
  • OpenAICodex
  • Google Gemini
  • ElevenLabs
  • Vercel
  • Next.js
  • Supabase
A mind of its own

Nine brains.
One mind.

Click a lobe to see what it does.

initializing graph…
the nine brains

Every brain, up close.

Nine specialists, one memory. Click any brain to see what it does for you.

01

Website Brain

memory

+what it does
02

Marketing Brain

strategy

+what it does
03

Gen AI Brain

intelligence

+what it does
04

Local SEO Brain

local presence

+what it does
05

Social Media Brain

social

+what it does
06

Email Marketing Brain

messaging

+what it does
07

Paid Ads Brain

reach

+what it does
08

Sales Brain

persuasion

+what it does
09

Cybersecurity Brain

defense

+what it does
The difference

Everything else leaves you with less.

CapabilityFallback LabsSet & ForgetDIYMore ToolingAgenciesChatGPT / ClaudeMore prompting
Proprietary brains9NoNoNo
AI-native buildYesYou wire itNoHalf
Industry-best expertiseYesJust youExpensiveGeneric
Knows your businessYesIf you teach itNoForgets
Improves after launchWeeklyWhen you doNoNo
Runs itselfYesYou run itNoNo
You own itYesPartialNoNo
Pricing

Build once. Improve forever.

One-time build, plus ongoing upkeep: stack maintenance and a brain that keeps getting smarter.

Launch

from $2,500

≈ 9,200 AED

One-time

Your full AI-native business, built and shipped. Add the brains you need.

Growth Partner

Most chosen

from $2,500 build+ $1,250 / mo

≈ 9,200 AED build, then 4,600 AED / mo

Build + managed retainer

Everything in Launch, all nine brains included, plus we run and grow your business end to end.

Enterprise

Let's talk

Custom

Custom brains, dedicated team, and priority everything.

Contact us

Compare The Plans

What you getLaunchOne-timeGrowth PartnerMost chosenEnterpriseCustom
Pricefrom $2,500≈ 9,200 AEDfrom $2,500 build+ $1,250 / mo≈ 9,200 AED + 4,600 AED / moLet's talk
Website architecture, design and buildYesYesYes
Supabase integrationYesYesYes
Vercel, domain and DNS setupYesYesYes
SEO and AEO-ready foundationYesYesYes
Security hardeningYesYesYes
Analytics setupYesYesYes
Testing and QAYesYesYes
Maintenance3 months freeOngoingOngoing
The nine brains$150 each≈ 550 AED eachAll 9 includedAll 9+ custom-built
Ongoing updates and new featuresNoYesYes
Ongoing planning and strategyNoYesYes
Marketing execution (SEO, content, ads, social, email, sales)NoYesYes
We run your brains and operationsNoYesYes
Reporting and optimizationNoYesYes
Dedicated managerNoYesDedicated team
Subscriptions and AI coding tokens coveredNoYesYes
Priority support and SLAsNoNoYes
Custom integrationsNoNoYes

Prices are in US dollars. AED figures are indicative, converted at the UAE’s fixed peg of 3.6725 to the dollar and rounded. Third-party subscriptions (Supabase, hosting, and similar) are not included in any package. Your infrastructure stays yours, with no lock-in. Brains are licensed for use in your own business and remain the property of Fallback Labs.

Before you book

The hard questions, answered straight.

Is this a template with AI branding on it?

No. Every build gets its own architecture, UI/UX design and development, and it ships on infrastructure in your name. Add the Website Brain and it reads and remembers your entire business, every page, product and promise, so what it does is grounded in who you actually are. The tools are off the shelf: TypeScript, Next.js, Vercel, Supabase. What we build with them is not. The six builds in our portfolio are the proof.

Does it actually run itself, or is that just a demo?

It does, but not on day one and not on everything. Every agent starts in draft mode: it does the real job next to your team, writing what it would send instead of sending it. You see every action it takes and you approve it, or you don't. It earns full handover when the drafts stop needing your edits, not before. After that it runs unattended, nights and weekends included. On the work that matters, it stays in draft for good, by design.

AI writes the code. How do we know it is any good?

AI writes a lot of it, and that is the point: it is why we build faster. But you are never handed raw model output. Before we hand a build over, a person reviews the code and it goes through testing and QA, so what you get is checked, working software. That review is part of every build we deliver, whatever tier you are on.

What do you actually mean by a "brain"?

A brain is a knowledge base of your business that the software reads before it acts and writes back to after, so it gets sharper the longer it works for you. There are nine, each on one part of the job: website, marketing, gen AI, local SEO, social, email, paid ads, sales and cybersecurity. The Website Brain holds the memory the other eight build on. The brain structure is ours, licensed for use in your business; what goes into it and everything it learns about your business are yours.

How is this different from just paying for ChatGPT?

It works from your business, not a blank slate. The Website Brain reads and remembers your entire business, every page, product and promise, and the other eight brains build on that memory. Your data trains your brain only, and we never mix one client's data into another client's systems. We will not tell you what a general subscription can or cannot do, only what ours does.

Do we own what you build, or do you?

You own it. The code and the agent are yours, running on infrastructure in your name, with no lock-in, and they keep working if we ever part ways. The brain is the one nuance: its structure is licensed to you and stays Fallback Labs' property, but everything inside it, your data and everything it learns about your business, is yours. That split is the same on every engagement, and our pricing fine print says so. The stack is standard: TypeScript and React, Next.js on Vercel, Postgres on Supabase.

Do I need all nine brains, or can I start with one?

You can start smaller. On Launch, brains are a one-time add-on at $150 each, roughly 550 AED, and you run them yourself. Launch has no ongoing updates, testing or management once the 3 months of free maintenance end. All nine are included on Growth Partner, which is the plan where we run your brains and operations for you. If you start with one, the Website Brain is the memory the other eight build on.

Why does it say "from $2,500"? What is the real number?

$2,500 is the floor for a Launch build, one-time. It covers website architecture, design, development, Supabase integration, Vercel deployment, domain and DNS setup, an SEO and AEO-ready foundation, security hardening, analytics setup, and 3 months of free maintenance. Brains are $150 each on top. Past that, scope sets it, and we price your case on the build call. Prices are in US dollars; AED figures are indicative, converted at the 3.6725 peg and rounded.

What happens when the 3 free maintenance months run out?

Launch includes 3 months of free maintenance. After that window there are no ongoing updates, testing or management from us. Growth Partner and Enterprise both keep it running: ongoing updates and new features, testing and QA, reporting and optimization, and all nine brains. Growth Partner is an introductory $1,250 a month on top of the build, renewing at $2,500 a month. Your infrastructure stays yours either way, with no lock-in.

Can we start on Launch and upgrade to Growth Partner later?

Yes, anytime. You do not re-pay for the build: it carries straight over. You move onto the monthly plan, which includes all nine brains, ongoing updates, testing and QA, and us running your brains and operations. Brains you already bought at $150 each are not separately credited, because the plan already includes all nine.

Can we cancel the monthly plan?

Yes. The monthly plan starts with an initial three months, so the work has time to show results, then runs month to month. Cancel anytime after that with notice. Your site, code and infrastructure stay yours and keep running; what stops is the ongoing updates, the management and the improving. No lock-in on anything in your name.

If we stop working with you, what happens to our brain?

It keeps running, and it keeps everything it has learned about your business. What ends is the improving: no new features or tuning from us once the retainer stops. Your data and its memory stay yours, in a form you can export. The brain's underlying structure is licensed and stays ours, so you cannot take it and resell it, but nothing you depend on switches off.

Can you work with our existing website, or is it a fresh build?

Sometimes we can build on what you have. Often the honest answer is that a fresh, AI-native build costs less than forcing intelligence onto an old foundation, and it depends on how your current site is put together. We tell you which on the build call, before you commit to anything, so you are not paying to find out.

How long does it take to build my site?

It depends on scope, and we would rather say that than invent a number. Here is our record instead: six products shipped, the fastest in two weeks, the longest in three months. Those were full custom builds, not a typical Launch site, so treat them as the range and not your quote. Bring your scope to a build call and we will give you the real window for it.

Most startups launch and hope. Launch something that thinks.

Prefer to talk? Call +971 55 414 1234