Build a business that thinks.
A business was only ever as good as its best person. We build yours to operate like a room full of experts, one for every part of it.
AI can run a company today. Start yours now.
The head start goes to whoever builds for it first, and that window is open right now. Most businesses can't hand AI the keys, they were built for a world where people did all the running. We build yours the other way: fast, built to scale, and made to be run by intelligence from day one, not retrofitted for it later.
Built for AI, not around it
AI lives in the foundation from line one, so you're never retrofitting what everyone else is scrambling to add.
Built to scale without a rebuild
The stack that gets you live is the stack that carries you to scale. No rip-and-replace at your first growth spurt.
Built to compound
Every build ships with a brain that learns your business and gets sharper over time, so your edge widens instead of aging.
What we actually do
Fallback Labs is an AI development company: advice, builds, automation, and extra hands from one team, to one standard. Pick the door that matches where you are. Every one of these ends in something that runs on its own.
Advise
AI consulting
Consulting that ends in working software, not a slide deck. We look at your business, tell you honestly where AI pays, and stay to build it.
Learn moreAI strategy consulting
A clear plan for the move to AI: what to build first, what to skip, what it costs, and what it returns. Yours to keep, whoever builds it.
Learn moreAI readiness assessment
Assessment toolA straight answer to one question: is your business ready for AI? Take the assessment, get a scored report on where you stand and what to fix first.
Build
AI development services
End-to-end development with intelligence in the foundation: sites, portals, and platforms built to be run by AI, not retrofitted for it.
Custom AI development
For the thing that does not exist yet. Your workflow, your data, your product, built as custom AI from the ground up.
Learn moreAI agent development
Agents that run parts of your business on their own and report back. This is the work behind our nine brains.
Learn moreGenerative AI development
Assistants, copilots, and content systems built on the frontier models, grounded in your data so they speak your business, not the internet's.
AI chatbot development
Chatbots that actually know your business. Trained on your data, live on your site and WhatsApp, selling while you sleep.
Run
AI automation services
AI automation services that take the repetitive work off your team's hands: the reports, the follow-ups, the copy-paste jobs between systems.
Learn moreAI integration services
We wire intelligence into the systems you already run, without a rebuild. Your CRM, your inbox, your spreadsheets, made smarter in place.
Learn morePowered by:
Claude Code
Codex
Google Gemini
ElevenLabs
Vercel
Next.js
Supabase
Nine brains.
One mind.
Click a lobe to see what it does.
Every brain, up close.
Nine specialists, one memory. Click any brain to see what it does for you.
Website Brain
memory
Marketing Brain
strategy
Gen AI Brain
intelligence
Local SEO Brain
local presence
Social Media Brain
social
Email Marketing Brain
messaging
Paid Ads Brain
reach
Sales Brain
persuasion
Cybersecurity Brain
defense
Everything else leaves you with less.
| Capability | DIYMore Tooling | Agencies | ChatGPT / ClaudeMore prompting | |
|---|---|---|---|---|
| Proprietary brains | 9 | No | No | No |
| AI-native build | Yes | You wire it | No | Half |
| Industry-best expertise | Yes | Just you | Expensive | Generic |
| Knows your business | Yes | If you teach it | No | Forgets |
| Improves after launch | Weekly | When you do | No | No |
| Runs itself | Yes | You run it | No | No |
| You own it | Yes | Partial | No | No |
Build once. Improve forever.
One-time build, plus ongoing upkeep: stack maintenance and a brain that keeps getting smarter.
Launch
from $2,500
≈ 9,200 AED
One-time
Your full AI-native business, built and shipped. Add the brains you need.
Growth Partner
Most chosenfrom $2,500 build+ $1,250 / mo
≈ 9,200 AED build, then 4,600 AED / mo
Build + managed retainer
Everything in Launch, all nine brains included, plus we run and grow your business end to end.
Compare The Plans
| What you get | LaunchOne-time | Growth PartnerMost chosen | EnterpriseCustom |
|---|---|---|---|
| Price | from $2,500≈ 9,200 AED | from $2,500 build+ $1,250 / mo≈ 9,200 AED + 4,600 AED / mo | Let's talk |
| Website architecture, design and build | Yes | Yes | Yes |
| Supabase integration | Yes | Yes | Yes |
| Vercel, domain and DNS setup | Yes | Yes | Yes |
| SEO and AEO-ready foundation | Yes | Yes | Yes |
| Security hardening | Yes | Yes | Yes |
| Analytics setup | Yes | Yes | Yes |
| Testing and QA | Yes | Yes | Yes |
| Maintenance | 3 months free | Ongoing | Ongoing |
| The nine brains | $150 each≈ 550 AED each | All 9 included | All 9+ custom-built |
| Ongoing updates and new features | No | Yes | Yes |
| Ongoing planning and strategy | No | Yes | Yes |
| Marketing execution (SEO, content, ads, social, email, sales) | No | Yes | Yes |
| We run your brains and operations | No | Yes | Yes |
| Reporting and optimization | No | Yes | Yes |
| Dedicated manager | No | Yes | Dedicated team |
| Subscriptions and AI coding tokens covered | No | Yes | Yes |
| Priority support and SLAs | No | No | Yes |
| Custom integrations | No | No | Yes |
Prices are in US dollars. AED figures are indicative, converted at the UAE’s fixed peg of 3.6725 to the dollar and rounded. Third-party subscriptions (Supabase, hosting, and similar) are not included in any package. Your infrastructure stays yours, with no lock-in. Brains are licensed for use in your own business and remain the property of Fallback Labs.
The hard questions, answered straight.
Is this a template with AI branding on it?
No. Every build gets its own architecture, UI/UX design and development, and it ships on infrastructure in your name. Add the Website Brain and it reads and remembers your entire business, every page, product and promise, so what it does is grounded in who you actually are. The tools are off the shelf: TypeScript, Next.js, Vercel, Supabase. What we build with them is not. The six builds in our portfolio are the proof.
Does it actually run itself, or is that just a demo?
It does, but not on day one and not on everything. Every agent starts in draft mode: it does the real job next to your team, writing what it would send instead of sending it. You see every action it takes and you approve it, or you don't. It earns full handover when the drafts stop needing your edits, not before. After that it runs unattended, nights and weekends included. On the work that matters, it stays in draft for good, by design.
AI writes the code. How do we know it is any good?
AI writes a lot of it, and that is the point: it is why we build faster. But you are never handed raw model output. Before we hand a build over, a person reviews the code and it goes through testing and QA, so what you get is checked, working software. That review is part of every build we deliver, whatever tier you are on.
What do you actually mean by a "brain"?
A brain is a knowledge base of your business that the software reads before it acts and writes back to after, so it gets sharper the longer it works for you. There are nine, each on one part of the job: website, marketing, gen AI, local SEO, social, email, paid ads, sales and cybersecurity. The Website Brain holds the memory the other eight build on. The brain structure is ours, licensed for use in your business; what goes into it and everything it learns about your business are yours.
How is this different from just paying for ChatGPT?
It works from your business, not a blank slate. The Website Brain reads and remembers your entire business, every page, product and promise, and the other eight brains build on that memory. Your data trains your brain only, and we never mix one client's data into another client's systems. We will not tell you what a general subscription can or cannot do, only what ours does.
Do we own what you build, or do you?
You own it. The code and the agent are yours, running on infrastructure in your name, with no lock-in, and they keep working if we ever part ways. The brain is the one nuance: its structure is licensed to you and stays Fallback Labs' property, but everything inside it, your data and everything it learns about your business, is yours. That split is the same on every engagement, and our pricing fine print says so. The stack is standard: TypeScript and React, Next.js on Vercel, Postgres on Supabase.
Do I need all nine brains, or can I start with one?
You can start smaller. On Launch, brains are a one-time add-on at $150 each, roughly 550 AED, and you run them yourself. Launch has no ongoing updates, testing or management once the 3 months of free maintenance end. All nine are included on Growth Partner, which is the plan where we run your brains and operations for you. If you start with one, the Website Brain is the memory the other eight build on.
Why does it say "from $2,500"? What is the real number?
$2,500 is the floor for a Launch build, one-time. It covers website architecture, design, development, Supabase integration, Vercel deployment, domain and DNS setup, an SEO and AEO-ready foundation, security hardening, analytics setup, and 3 months of free maintenance. Brains are $150 each on top. Past that, scope sets it, and we price your case on the build call. Prices are in US dollars; AED figures are indicative, converted at the 3.6725 peg and rounded.
What happens when the 3 free maintenance months run out?
Launch includes 3 months of free maintenance. After that window there are no ongoing updates, testing or management from us. Growth Partner and Enterprise both keep it running: ongoing updates and new features, testing and QA, reporting and optimization, and all nine brains. Growth Partner is an introductory $1,250 a month on top of the build, renewing at $2,500 a month. Your infrastructure stays yours either way, with no lock-in.
Can we start on Launch and upgrade to Growth Partner later?
Yes, anytime. You do not re-pay for the build: it carries straight over. You move onto the monthly plan, which includes all nine brains, ongoing updates, testing and QA, and us running your brains and operations. Brains you already bought at $150 each are not separately credited, because the plan already includes all nine.
Can we cancel the monthly plan?
Yes. The monthly plan starts with an initial three months, so the work has time to show results, then runs month to month. Cancel anytime after that with notice. Your site, code and infrastructure stay yours and keep running; what stops is the ongoing updates, the management and the improving. No lock-in on anything in your name.
If we stop working with you, what happens to our brain?
It keeps running, and it keeps everything it has learned about your business. What ends is the improving: no new features or tuning from us once the retainer stops. Your data and its memory stay yours, in a form you can export. The brain's underlying structure is licensed and stays ours, so you cannot take it and resell it, but nothing you depend on switches off.
Can you work with our existing website, or is it a fresh build?
Sometimes we can build on what you have. Often the honest answer is that a fresh, AI-native build costs less than forcing intelligence onto an old foundation, and it depends on how your current site is put together. We tell you which on the build call, before you commit to anything, so you are not paying to find out.
How long does it take to build my site?
It depends on scope, and we would rather say that than invent a number. Here is our record instead: six products shipped, the fastest in two weeks, the longest in three months. Those were full custom builds, not a typical Launch site, so treat them as the range and not your quote. Bring your scope to a build call and we will give you the real window for it.
Most startups launch and hope. Launch something that thinks.
Prefer to talk? Call +971 55 414 1234
