PPC Agency
Don't give another agency your passwords. Own the system, or hire the experts.
Most PPC companies log into your ad account and bill monthly. Ours never logs in. It reads your exports and installs into your Claude or Codex, one-time.
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Why we invented a brain and a team for paid ads.
Every ad platform now promises to optimise the campaign for you, and the promise is half true. The platform optimises toward what it can measure. It cannot tell you the measurement itself is broken, and broken measurement is usually where the money goes. Most PPC services sit on top of that problem with a dashboard and a monthly invoice, and the problem survives both.
So we built both halves. The Paid Ads Brain plugs straight into your Claude or Codex, one-time, and holds every campaign, search term and conversion setting you have exported, versioned so you can see what changed. The Ads Team reads the brain before it acts, ships the wasted spend ledger, a cut list for your approval, and the weekly report, then writes back what happened, so month two starts smarter than month one.
One thing separates this from every PPC marketing agency pitch you have heard: the system works on exported account data, read-only. It never logs in, never edits a bid, never touches a live ad account. The cuts wait for your approval, and the change happens in your account, by your hand. That is a deliberate limit, not a missing feature. Nothing changes until a human says yes.
Watch it work: last month's exports, audited.
Reads your exports
Our ads feel expensive. What is wrong?
import: meta-ads-export.csv
import: google-ads-export.csvRan 300 checks across your ad platforms. Some search terms burn money with zero sales, and your tracking counts some sales twice. The cut list is ready for your yes.
Anything new this month?
read: paid-ads-brain/checkswrote back: audit v2 ✓The platforms changed 91 rules this quarter. Your brain already knows them, so this audit caught what last month's could not. Waste is down again.
What the audits changed
example dataThe Ads Team.
Agent skills that read the Paid Ads Brain and the Marketing Brain before they act, then write back what happened. From your exports they ship the wasted spend ledger, a cut list for your approval, and the weekly report.
ads-auditFull multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads accounts via 7 parallel audit agents, including a regulatory-compliance agent for EU AI Act and US state privacy. Generates health score per platform and aggregate score (0-100).
ads-googleGoogle Ads deep analysis covering Search, Performance Max, AI Max, Display, YouTube, and Demand Gen campaigns. Evaluates 95 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Includes AI Max and Smart Bidding signals.
ads-metaMeta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 72 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults, and audience targeting. Includes Advantage+ assessment and creative-as-targeting scoring.
ads-creativeCross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, scores creative diversity for Andromeda Entity-ID retrieval, and provides production priorities.
ads-budgetBudget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule.
ads-tiktokTikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop.
ads-linkedinLinkedIn Ads deep analysis for B2B advertising. Evaluates 46 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy.
ads-microsoftMicrosoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration.
ads-youtubeYouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement.
ads-amazonAmazon Ads deep analysis covering Sponsored Products, Sponsored Brands, Sponsored Display, and basic Amazon DSP.
ads-appleApple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers.
ads-attributionCross-platform attribution health audit covering AdAttributionKit, GA4 attribution models, Consent Mode V2 enforcement, server-side attribution stitching, and MMP integration health.
ads-mathPPC financial calculator and modeling tool. Works with pasted data from exports.
The full family is 22 specialised sub-skills and 11 agents, 7 for audit and 4 for creative, over 300 checks with scoring. Skills can run on a schedule, autonomously, like a weekly audit of the latest exports, or the operator runs them by hand.
The method.
The PPC audit is the front door. Five steps from export to report, and every one leaves a dated record.
01
Export
Campaigns, search terms and conversion settings, exported from whichever platforms you run. Files, not passwords. We never log in.
02
Audit
Every platform checked and scored, tracking first, because a broken conversion setting corrupts every decision the platform makes after it.
03
Ledger
The wasted spend ledger. Search terms and placements that spend without converting, itemised, each line pointing back to your own export.
04
Cut list
A cut list for your approval. Nothing changes until you say yes, and the change happens in your account, by your hand. The system never touches a live campaign.
05
Report
The weekly report, then the write-back. What was cut and what happened next, versioned in the brain, so month two starts smarter than month one.
Nine brains. One memory.
The Paid Ads Brain runs this page's work. It is one of nine, and the nine share one memory of your business, so what paid ads learns sharpens the rest. The Ads Team already reads the Marketing Brain before it acts: the search terms people actually buy on are facts your SEO wants too.
Three of the nine work the Build side: Website, Gen AI and Cybersecurity, where your product and your systems get made.
Learn about Our Brains & Teams
What it costs
SEO first, priced in the open. The rest of the system comes with it.
Set it up once
$200 the Paid Ads Brain, one-time
The brain that runs your paid ads, installed into your Claude or Codex. Add any of the other brains later, $200 each. No monthly fee, no percentage of spend.
Run it with you
$1,250 a month, introductory
Renewing at $2,500 a month. The introductory rate is $1,250 a month. Your ad accounts audited and reported monthly, with all nine brains and their teams included and a person steering the lot. The cut list still waits for your approval: managed does not mean we touch your live accounts either.
Who this is not for.
- Anyone shopping for a guaranteed ROAS. Nobody honest can sell you one, and we will not pretend otherwise.
- Anyone who wants to hand over the passwords and stop looking. The system is read-only by design, and the cut list waits for a yes from your side. Someone there has to give it.
- Anyone not spending yet. The audit reads exported account data. No campaigns means no exports, and no exports means there is nothing to read. Come back after the first month of spend.
Questions, answered
What does a PPC agency actually do?
A PPC agency plans, runs and reports on paid ad campaigns: keywords, bids, budgets, creative, tracking. Most PPC management services do it by logging into your account and billing monthly. We split the job differently. The system audits your exported data, finds the wasted spend, and hands you a cut list. The button pressing stays on your side of the fence, on either plan.
What does PPC company stand for?
PPC stands for pay per click, the model where you pay the platform each time someone clicks your ad. A PPC company is a firm that manages those campaigns on your behalf, usually for a monthly fee. We are that, with one structural difference: the system we use is for sale. You can buy the Paid Ads Brain outright and run it yourself.
Why not just let Google optimise the campaign for me?
Because the platform optimises toward what it can measure. It cannot tell you the measurement itself is broken, and that is usually where the money goes. A misfiring conversion setting teaches Smart Bidding the wrong lesson, and the platform will execute that wrong lesson efficiently, at your expense. That is why the audit starts at tracking, not at bids.
Do you need my ad account passwords?
No. The whole system works on exported account data, read-only. You export the campaigns, search terms and conversion settings; the audit reads the files. It never logs in, never edits a bid, never touches a live campaign, and every recommendation waits for your approval. If a PPC company asks for admin access on day one, ask them why the reporting needs it.
Is this just another AI PPC agency?
The AI does the reading and the arithmetic; a person steers, and you approve every cut. What separates this from the rest of the category is ownership and memory. The brain is yours, it installs into your Claude or Codex, and it is updated every month, dated and sourced. A rented dashboard forgets you the day you cancel. This one you keep.
What does it cost?
Two doors. The Paid Ads Brain is $200, one-time, and installs into your Claude or Codex. Managed is $1,250 a month introductory, renewing at $2,500 a month, which includes all nine brains and their teams operated with a person steering. There is no percentage of ad spend, and no number we have not printed here.
Do you guarantee a better ROAS?
No, and be careful with anyone who does. Ad performance depends on your offer, your market and your measurement, and nobody controls all three. What we promise is that you see the same numbers we see: the ledger, the cut list and the weekly report are built from your own exports, and every line points back to the data.
Can I really run it myself?
Yes. The Paid Ads Brain installs into your Claude or Codex, your operator gets trained, and you run the same audits we run, at your own pace. Someone has to own the exports and say yes to the cut list: an hour here and there is enough to steer, but a person has to steer. If nobody on your team can, that is what the managed door is for.
Can I start with the brain and switch to managed later?
Yes, in either direction. The brain is yours from day one, so nothing is lost in the move: the exports, the ledger and every dated decision stay in your vault whether we operate it or you do. Start wherever suits, and the record carries over, because the memory was never ours to keep.
Find out what AI says about you today.
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